Monday, October 26, 2009

My kid's not a genius - I want a refund!

So, Walt Disney has now offered to refund parents the cost of the Baby Einstein Dvds if their children are not brainiacs. Apparently, some parents believed that because the series was titled Baby EINSTEIN, watching these "educational" clips would ensure their children would be intellectually superior. We own almost all of the Dvds in the Baby Einstein collection, and I don't ever remember seeing a warning that my children would learn to read at the tender age of 2, do multiplication tables by 3 and produce a Pulitzer prize winning piece of literature by 5 after viewing the programs. What idiot parent would believe that by simply passively observing some puppets and toys in actions would result in a mini-genius? Same parent that believes baby needs knee pads to cushions tender knees when baby starts crawling. (Yes, they do sell special baby knee pads for crawling.) Or same idiot parent who would spend $8 for a square container to pour water in bath tub (to prevent unnecessary splashing) rather than re-using a yogurt or plastic juice container. What's that saying - a fool and his money are easily parted.
Apparently, for some parents, having a child results in the loss of common sense, logic and brain cells. Sleep deprivation may be the culprit. But there are so many gizmos and gadgets out there for new parents, it's a bit ridiculous! Never mind the selection of strollers, car seats and slings. I'm talking about the ergonomic baby spoons, the colour-coordinated soother pods, the bum wipe warmer (god forbid something cold should touch baby's bum), the various sound monitors and video monitors for a sleeping baby, and special mitts to put on parents' hands to wash baby and to prevent baby from slipping out of parents' hands. Also saw terry cloth apron to wear when washing baby to prevent parent from getting wet. Sorry, but the splashing is what makes baths fun! I've even seen a contraption for parents to hold up toddler when said toddler starts walking. i think it's to prevent back pain for parents, but sore backs are part of parenthood. The aches from bending over to hold trusting child's tiny hands is nothing compared to observing and experiencing the wonderment in child's face as they realize they're walking. And wait until bigger kids start asking (whining) for a piggy-back ride because the novelty of walking is gone, and their little legs are tired.
Let's be honest. We parents did not purchase those Baby Einstein Dvd's in the hopes of ensuring our children would be become Oxford scholars. We purchased them in the hopes of getting 8 baby-free minutes in which to shower without interruption and maybe, maybe, make a phone call or two, or throw in a load of laundry without having to lug baby too. Once in awhile, the dvds were helpful in shovelling a spoonful or two into fussy baby while baby was distracted by the cute puppets on screen. The sole purpose of those Dvds is to preserve the parents' sanity. Devlin loved watching them, Ceilidh not so much, and Aisling couldn't care less. She'd rather dig through a bin of toys or chase her older siblings.
The only genius here is Julie Aigner-Clark, creator of the Baby Einstein series, who made millions when she sold her company to Walt Disney. I wish I could come up with a brilliant idea like this!

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